First retail location, Queen Street West (Parkdale, Toronto)

My Roll Life initially began as a roller skating lifestyle and culture boutique in the west end of Toronto. Conveniently located near Lake Ontario's Waterfront Trail by Humber Bay made this a great location to start an outdoor cruise on roller skates. 

On offer were many hand-made Canadian products with a large selection of art, clothing, crafts, jewellery, fashion, accessories and more - by and for, roller skating enthusiasts with a crossover to the cycling community.

Sweet skate swag from hoodies, hats, belts to sneakers made this a fun drop-in spot for cyclists, skateboarders and roller skaters who enjoyed a nice range of items outside of the standard need for a helmet and safety gear. It was a great spot for roller derby merchandise and related items. Everyone in the shop was extremely knowledgeable about the sport and eager to share the passion. It served as a headquarters for the West End Waywards Rollerskating Association and the Rollergettes.


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